Philosophy and Process

“The difference between information and meaning is the difference between losing and winning.”

Richard Gabriel, our CEO

 1. Understand the case.

Reading documents, meeting with witnesses, and identifying key decision issues.

 2. Understand the audience.

We research the venue, judge, and jury and identify the main components of the intended audience’s decision-making process.

 3. Frame the case.

Define best roles for everyone to most effectively communicate your case and pick the primary focus of the case.

 4. Create the ideal story.

Identify the human stories in the case, told through characters, environment, backstory, to create an impact on the audience.

Your job is to know the evidence and the law. Our job is to know the humans.

1. See the story behind the case

Tell authentic stories that ring true rather than a recitation of facts and law that meet required definitions.

2. Connect with every person

We connect you to the human stories of your witnesses and even the opposing side to result in favorable outcome/

3. Package the case in a human way

Find the soul of the case that ultimately resonates with your audience and helps them decide in your favor.