Michelle Rey LaRocca

Michelle specializes in designing, moderating, and analyzing data from mock trials and focus groups to provide clients with recommendations on litigation strategy. She also assists clients with trial and jury selection, including drafting juror questionnaires and analyzing responses, developing voir dire questions, and consulting during jury selection to provide advice and recommendations for strike decisions. Her degree in Communication and teaching background make her particularly adept at providing constructive feedback to witnesses on their testimony and assisting attorneys with refining their opening statements and closing arguments. 

Prior to trial consulting, Michelle practiced as an attorney in San Francisco for seven years. Her litigation practice focused on representing corporate clients in complex matters involving serious injury, property damage, professional liability, and commercial disputes, many with multi-million-dollar exposure. Michelle was also an instructor at UC Law San Francisco, teaching legal research, writing, and oral advocacy skills to first-year law students.

Michelle serves as the current Vice President of the American Society of Trial Consultants. She also volunteers with Canine Companions and supports the Northern California Innocence Project.

Michelle graduated cum laude with a JD from UC Law San Francisco and earned her BA, also cum laude, with a double major in Communication and Italian Studies, from Santa Clara University.

Contact Michelle at mrey@decisionanalysisinc.com