Every case contains a powerful story.
Let us help you find yours.

Integrated research, communication, and litigation strategy.



Richard Gabriel, President

Over the past 35 years, Decision Analysis has successfully worked on more than 1,500 cases and over a thousand jury research exercises across the country in most types of litigation. We have written two widely used books on jury selection and high-profile criminal cases and dozens of articles on trial communication, persuasion, and strategy. Decision Analysis has worked on some the highest profile cases in the country, including the O.J. Simpson, Casey Anthony, Aaron Hernandez, Phil Spector, Enron, and the Whitewater trials. We have trained thousands of attorneys in jury selection and trial communication skills. Decision Analysis has been at the cutting edge of developing innovative tools for lawyers and the courts, founding the Online Courtroom Project and inventing Jury Mediations. We have worked closely with the ABA, ABOTA, the National Center for State Courts, and other major organizations on court innovations and jury bias initiatives.

“By reputation, one of the best trial consultants in the country.”

— CBS News

Featured Press

Philosophy and Process

Cases are won or lost based on three basic elements:


How you frame & position your case.


How you tell the story of your case.


How well you know what your judge or jury needs.

We help you with all three.

Looking for the winning edge?

We may be a good fit.