Michelle Rey LaRocca, J.D.
Senior Trial Consultant
Michelle Rey LaRocca, J.D., Senior Trial Consultant
Michelle leverages her years as a practicing attorney, communication background, and teaching experience in her consulting practice.
Michelle specializes in designing, moderating, and analyzing data from mock trials and focus groups to provide clients with recommendations on litigation strategy. She also assists clients with trial and jury selection, including drafting juror questionnaires and analyzing responses, developing voir dire questions, and consulting during jury selection to provide advice and recommendations on strike decisions. Her degree in Communication and teaching background make her particularly adept at providing constructive feedback to witnesses on their testimony and assisting attorneys with refining their opening statements and closing arguments.
Prior to trial consulting, Michelle practiced as a civil litigation attorney in San Francisco for seven years. Michelle was also an instructor at UC Law San Francisco, teaching legal research, writing, and oral advocacy skills to first-year law students.
Michelle serves as the current President of the American Society of Trial Consultants, the only professional organization for litigation and trial consultants. She also volunteers with the Texas Chapter of ABOTA as a coach for their Best in Texas Voir Dire Competition.
Michelle has taught attorneys in Continuing Legal Education programs nationwide on jury decision-making, jury selection, effective presentations, and damages. She has authored Law360 articles regarding lessons learned from high-profile jury selections as well as the second report of the Trust in Justice Project, a joint initiative of the ASTC and American Board of Trial Advocates (ABOTA) that examines the causes of declining public confidence in the civil justice system through survey and focus group research and develops strategies to rebuild public trust.
Michelle graduated cum laude with a J.D. from UC Law San Francisco and earned her B.A., also cum laude, with a double major in Communication and Italian Studies, from Santa Clara University.
Contact Michelle at mrey@decisionanalysisinc.com